About Cloove

A calm, intelligent partner for the businesses that move Africa.

Millions of businesses run on WhatsApp, phone calls and bank transfers. Cloove gives each one an AI workforce so they can serve customers, get paid and stay organised - without hiring a back office.

Why we exist

The next billion merchants won’t use spreadsheets and call centres.

They’ll run their businesses from a phone, in the same apps their customers already live in. But doing that well - replying instantly, answering every call, taking payment, keeping the books - usually means a team most small businesses can’t afford.

So we built one into software. Cloove Go handles the chats, Cloove Vox takes the calls, Cloove Money runs the banking, and Cloove Keep keeps the whole thing organised. Four products, one shared brain, working together so an owner can focus on the part only they can do: growing.

What we believe

The principles behind every decision.

Calm by default

Software should lower the noise, not add to it. Cloove does the busywork quietly and surfaces only what needs you.

Built for how people actually trade

Commerce here happens in chats, calls and DMs. We meet businesses there instead of forcing them onto something foreign.

Earn trust, then keep it

Money and customer data demand care. PIN-protected payouts, clear audit trails, and data that’s never sold.

Make small teams mighty

One person should be able to run like ten. Our job is to give every business an AI workforce that never clocks out.

Live now · set up in minutes

Give your business an AI workforce.

Create your account at app.clooveai.com, or just message our AI assistant on WhatsApp - it sets you up in the conversation. No demos to wait for.